Curation Nation: How to Win in a World Where Consumers Are Creatorsby Published 08 Mar 2011
|Curation Nation: How to Win in a World Where Consumers Are Creators.pdf|
Business Leaders Are Buzzing About Curation Nation
"An indispensible guide to the brave new media world."
--Arianna Huffington, editor in chief, the Huffington Post
"Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people--creative, smart, hip--who can spot trends, find patterns, and make meaning out of the flood of data that threatens to overwhelm us."
--Daniel H. Pink, New York Times bestselling author of Drive
"A testament to the strategic mind of a genius and a road map for developing engaging consumer experiences by curating content around your brand."
--Bonin Bough, Global Director, Digital and Social Media, PepsiCo
"Perfectly on-trend--an insightful guide to the future. So entertaining you won't put it down."
--Chris Meyer, author of Blur
"Read this book. Embrace curation, and you'll be ready to 'crush it' with focus and passion in the noisy new world of massive data overload."
--Gary Vaynerchuk, New York Times bestselling author of Crush It
"Provides a wealth of real-world examples of how businesses can use the Web to give their customers a valuable curated experience."
--Tony Hsieh, CEO, Zappos.com, and New York Times bestselling author of Delivering Happiness
"Our best hope for sorting the good from the mediocre in our increasingly overwhelming media landscape."
--Clay Shirky, author of Cognitive Surplus and Here Comes Everybody
About the Book:
Let's face it, we're drowning in data. Our inboxes are flooded with spam, we have too many "friends" on Facebook, and our Twitter accounts have become downright unmanageable. Creating content is easy; finding what matters is hard.
Fortunately, there is a new magic that makes the Web work. It's called curation, and it enables people to sort through the digital excess and find what's relevant.
In Curation Nation, Steven Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future.
Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web's breadth and depth and provides a measure of human sorting and filtering that search engines simply can't achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise.
In Curation Nation, Rosenbaum "curates the curators" by gathering together priceless insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies. This groundbreaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web.
As the sheer volume of digital information in the world increases, the demand for quality and context becomes more urgent. Curation will soon be a part of your business and your digital world. Understand it now, join in early, and reap the many benefits Curation Nation has to offer.
Learn more at CurationNation.org.
Curation Nation: How to Win in a World Where Consumers Are Creators Reviews
I won this book through goodreads first-reads!
Curation is becoming a critical aspect of our online world. I know from years of being involved in online marketing and studying search engines that the search engines simply cannot keep up. It looks like they are, because if you ask for something, you get 10 results, a few of them good. But they're probably not the best results out there. We take what we get.
Curators will help fix this. Not only will we, as consumers of content, rely on the curators to show us the truly good information (with color), but the search engines will also rely on them as at least one of the many signals that indicate what belongs at the top of search results.
Online curation is something that I've been involved in for a long time now both in the publisher sense that Robert Scoble puts it: "Pick a niche and own it." as well as someone who is developing the tools that curators will use to own their own niches.
As someone who likes to curate, and loves the concept, I read as much as I can from the people who do nothing but think about this stuff all day every day. Steve Rosembaum is one of those guys. The people that Steve taps into for this book are those guys.
The criticism that this book could have been shorter and more organized is valid. Just the same, it is a valuable brain dump from one of the guys who is well in front of this important topic. It is full of insight and was well worth the read. I pulled dozens of quotes to share with my team to help solidify our own vision.
Curation Nation Why The Future of Content Is Context How To Win In A World Where Consumers Are Creators by Steven Rosenbaum
Steven Rosenabum is describing a major shift in how media is being delivered. Consumers of media are increasingly becoming prosumers and creators of their own content. People create a variety of sites based on their interests from cooking to baseball. Steven Rosenbaum runs Magnify.net which aggregates video content on the web so many of his ideas come from his direct business experience.
A prosumer is a consumer who proactively chooses what and how they will consume. A good example of a prosumer might be someone who buys green products, or only buys from the Better Business Bureau. Increasingly prosumers are becoming creators of their own content based on what they are interested in.
The tools of content creation are becoming cheaper and easier to get access to. Social tools like Twitter, Youtube, blogs, podcasts, and other social media tools are easy to get access to. It is not just the software and web which is becoming cheaper, people now can easily afford smart phones, laptops, and inexpensive video recorders. People can use these tools to spread their ideas and opinions.
The difference between this book and other books is that Steven Rosenbaum takes it one step further. He describes how to curate content, picking out and organizing materials for blogs and websites. He even describes content strategy citing Kristina Halvorson's book Content Strategy.
Then Steven Rosenabaum talks about how curation scales with aggregation mixed with selective content on websites like The Huffington Post, Blog Her, and Linked In. This creates a larger picture of curation both on the small individual level and on the larger scale of big commercial websites.
None of the material is particularly new. However, how it is presented is new. This is a solid overview of how to organize social media tools. It pulls many disparate threads together to create a picture of a strategy to manage and organize social content. The book can be a bit diffuse at times. This book would be useful for people interested in new media.
When an author is all gung-ho over a single idea and promotes it as the answer to everything, my spidey sense tingles and says, “Take this guy with a grain of salt.” That happened on the very first page of this book, and I almost gave up after one chapter, but I pressed on, hoping to learn marketing secrets for the firm I work for. I didn’t.
The thesis of the book is that in this data-flooded Internet age, even more valuable than the Google algorithm are human curators who can tell the difference between signal and noise. Goodreads is a perfect example of a curation site. While we’re all rating and reviewing everything we read, we’ve collectively built what I’ve described as a human card catalogue. But just because I agree with the book’s thesis doesn’t mean that I think it merited 250 pages of repetition. With a book I like, I can whip through 250 pages in a couple of days. This book took me three weeks. The business origin stories kept me going: the beginnings of Huffington Post, Twitter’s big splash at South by Southwest, even how cable television got started in a mountainous Pennsylvania mining town. I love origin stories. But as for the book itself, I’d say skip it and read something by Clay Shirky.
First of all, it's crazy how outdated this book has become in the 3 years since its release. Half of the website links don't work and a lot of the companies mentioned have changed names or no longer exist. Not the author's fault, of course, but it's crazy how fast things change on the web.
The book itself was alright. For a book with about the internet with the subtitle of "How to Win...", I found it a bit disappointing. It turned out to be much more anecdotal than practical. Nothing really new or groundbreaking, but I do agree with the author that curation will continue to become more important and more valuable over time.
Gave this four stars because I think it's a must-read (sadly, for many of those who won't read it until it's too late). This despite numerous typos that drove me nuts and made me question my sanity - seriously - McGraw Hill publishes text books but can't afford to hire a copy editor or activate spell and grammar check? Bring on the self-publishing, I say! At least there will be some authors as chagrined by typos as I am.
As a history of what actually constitutes 'curation' it's quite startling - I'd never thought of either Reader's Digest or cable TV as exercises in curation, but of course they are.
Steve was a guest in one of our #bookmarket chats on Twitter, which made me curious about the whole subject. I'd noticed that people were starting to 'like' my reviews on Goodreads (and that there are some people on Goodreads whom I've never met and will probably never meet whose reviews I look forward to and trust implicitly). Have also noticed books I've read, rated and reviewed showing up on Goodreads friends' lists and realized this was a form of curation that's a little less fleeting than Twitter. The challenge, as we all know, is filtering the tsunami of information by somehow getting ourselves to high ground so we're not swept away, something, as Rosen points out in the first chapter, we've all done instinctively when buying things - books, clothes, magician equipment, by going to trusted sources. The question is whether those trusted sources will continue to exist and whether we'll be able to find them or not. One of the odd things about the publishing industry is that the last century doesn't seem to have helped supply the necessary filters to aid publishers in producing less of what people don't want and more of what they do want - or is it that the curators have consistently been ignored? (In this case curators include book buyers at the wholesale and retail levels, as well as book sellers and individual customers.)
In an odd sort of way, this book is very much a follow-on to The Fall of Advertising and the Rise of PR. As to the value judgments, I think the Jeff Jarvis good/Andrew Keen bad stance the book takes is slightly specious. Both have valid points to make and are worth listening to/reading.
And of course, there are other subjects/areas I wish the book had covered: science blogging in particular and science curators as well as my standard plea for less US ethno-centricity. However, since the book's called Curation Nation and that nation is presumably the US, I'll grudgingly have to give it a pass on that front. Hello though. There's a whole wide world out there that is not the US of A. Here we are. Hear us mumble. ;)